Your next customer is searching
right now. Be found.
They’re Googling in Dutch. They’re asking Siri in French. They’re prompting ChatGPT in English. In Belgian local search, visibility in all three channels — Maps, AI Overviews, and voice — determines who gets the call. Flyeo builds that trilingual, tri-channel presence.
Three ways customers find you locally — we optimize all three.
Google Maps & Local Pack
The 3-pack shows for 93% of local searches. If you're not in it, your competitor gets the call.
AI Overview — Local
Google AI Overviews now appear for 45% of local service queries. The AI cites one or two businesses by name.
Voice & Conversational
"Hey Siri, best plumber near me." Voice gives one answer. AEO ensures that answer is your business.
[S·E·O]
Search Engine Optimization
Own the Local 3-Pack and rank in every neighbourhood.
Local SEO is the foundation. Google Business Profile, local citations, reviews, and geo-targeted landing pages in both NL and FR are the building blocks that determine which business appears when a potential customer nearby runs a search. We build this foundation meticulously — and in Belgian French and Dutch, not just English.
- Google Business Profile optimization (categories, photos, posts, Q&A)
- Belgian local citation building (Goudengids, Pages d'Or, Yelp BE, etc.)
- NL + FR + EN local landing pages with city and commune targeting
- Review acquisition strategy and schema markup (AggregateRating)
- Local keyword research across Belgian cities, arrondissements & communes
- Geo-targeted content for Flanders, Wallonia & Brussels market
[G·E·O]
Generative Engine Optimization
Be the business AI names when locals ask for your service.
“Best accountant in Antwerp.” “Which dentist in Brussels takes Riziv?” People ask these questions on ChatGPT, Perplexity, and Google AI Overviews daily. The businesses that appear are those with strong local entity signals. GEO builds that entity presence for your business — across all three Belgian languages.
- "Best [service] in [city]" AI query coverage for ChatGPT & Perplexity
- Local business entity building in AI knowledge graphs
- Schema markup that signals your service area to AI systems
- Belgian local platform citation strategy for AI training signals
- Service-specific entity clusters (plumber Brussels, dentist Ghent, etc.)
[A·E·O]
Answer Engine Optimization
When Siri speaks — make sure she says your name.
Voice search for local businesses is no longer niche — it’s 55% of all local queries. “Hey Google, find me a plumber in Liège.” Voice returns exactly one answer. AEO structures your LocalBusiness schema, opening hours, services, and FAQ content so you are that one answer — in Dutch, French, and English.
- LocalBusiness schema with full opening hours, services & languages
- "Is [business] open now?" and "How do I contact [business]?" answer boxes
- Voice search optimization in Dutch, French and English
- "Best [service] near me in [neighbourhood]" featured snippet strategy
- FAQPage schema addressing the most common local customer questions
faq
Frequently Asked Questions
What's the difference between local SEO and regular SEO?
Local SEO optimizes for geographically qualified searches — “dentist in Leuven”, “best restaurant Ghent” — using signals like Google Business Profile, local citations, reviews, and location-specific landing pages. It directly feeds the Local 3-Pack results that appear above organic results for most local queries. Regular SEO focuses on ranking in the standard organic results without geographic intent.
How does Flyeo handle bilingual SEO for Belgium?
Belgium’s trilingual nature (NL, FR, EN) requires separate SEO strategies per language — not just translation. We build independent NL and FR content with language-native keyword research (Flemish and Walloon searchers use different terms for the same service), proper hreflang implementation, separate GBP listings where relevant, and language-specific citation building.
How do voice assistants decide which local business to recommend?
Voice assistants (Siri, Google Assistant, Alexa) pull from structured data, Google Business Profile information, and AI knowledge systems. Businesses with complete LocalBusiness schema, consistent NAP (Name/Address/Phone) data across the web, high ratings, and strong local entity authority are systematically preferred. AEO structures all of this correctly.
Do I really need GEO if I'm just a local business?
Increasingly yes. When someone asks ChatGPT “what’s the best accountant in Brussels?” or Perplexity “best Italian restaurant in Antwerp”, AI tools are drawing on local entity data. Local businesses that build their AI footprint now will have a major advantage as AI-assisted local search becomes the norm — which is already happening.
What does a local SEO audit cover?
Our local SEO audit covers: GBP completeness and category optimization, NAP consistency across Belgian directories, review volume and response strategy, local landing page quality and geo-relevance, local schema markup, multilingual setup (hreflang), competitor gap analysis for local keywords, and AI visibility for local service queries.
Ready to make organic your most profitable channel?
Get a free e-commerce SEO audit. We’ll audit your category architecture, product content, and AI visibility — and show you exactly where the revenue is leaking.
