{"id":25650,"date":"2026-04-29T07:07:47","date_gmt":"2026-04-29T07:07:47","guid":{"rendered":"https:\/\/flyeo.be\/cro-optimisation-du-taux-de-conversion\/"},"modified":"2026-07-01T08:05:09","modified_gmt":"2026-07-01T08:05:09","slug":"cro-optimisation-du-taux-de-conversion","status":"publish","type":"page","link":"https:\/\/flyeo.be\/fr\/cro-optimisation-du-taux-de-conversion\/","title":{"rendered":"CRO &#8211; Optimisation du taux de conversion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25650\" class=\"elementor elementor-25650 elementor-21065\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab617a0 e-con-full gt3-page-title-custom_wrapper e-flex e-con e-parent\" data-id=\"ab617a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce04e3b e-con-full e-flex e-con e-child\" data-id=\"ce04e3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cd2afb3 e-con-full e-flex e-con e-child\" data-id=\"cd2afb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7930e65 elementor-widget elementor-widget-shortcode\" data-id=\"7930e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"gt3_breadcrumb flyeo-breadcrumbs--gt\"><div class=\"breadcrumbs\"><a href=\"https:\/\/flyeo.be\/fr\/\">Home<\/a><span class=\"gt3_pagination_delimiter\"><\/span><span class=\"current\">Page<\/span><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-2970863 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2970863\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Plus de revenus gr\u00e2ce au<\/br><span class=\"gradient-new-text\"> trafic que vous avez d\u00e9j\u00e0.<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e27343 e-con-full e-flex e-con e-child\" data-id=\"7e27343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_weight elementor-element elementor-element-70890c3 elementor-widget elementor-widget-text-editor\" data-id=\"70890c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous analysons le comportement de vos visiteurs, identifions ce qui les emp\u00eache de convertir et \u00e9liminons syst\u00e9matiquement chaque point de friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dea186 gt3-btn-gradient-bg elementor-widget elementor-widget-button\" data-id=\"2dea186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/flyeo.be\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons CRO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b7d602 e-con-full e-flex e-con e-parent\" data-id=\"5b7d602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee101f2 e-con-full e-grid e-con e-child\" data-id=\"ee101f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bc9c09f e-con-full e-flex e-con e-child\" data-id=\"bc9c09f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-72bd34c gt3-container-margin e-flex e-con-boxed e-con e-child\" data-id=\"72bd34c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e473245 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e473245\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que l\u2019optimisation du taux de conversion ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a5d36 elementor-widget elementor-widget-text-editor\" data-id=\"38a5d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>L\u2019optimisation du taux de conversion (CRO) est la discipline qui consiste \u00e0 augmenter le pourcentage de visiteurs qui r\u00e9alisent une action souhait\u00e9e \u2014 qu\u2019il s\u2019agisse d\u2019un achat, d\u2019un formulaire de lead, d\u2019une r\u00e9servation de d\u00e9mo ou d\u2019un appel t\u00e9l\u00e9phonique. Plut\u00f4t que de d\u00e9penser davantage en acquisition, le CRO extrait plus de valeur de votre trafic existant. Chez Flyeo, nous combinons des donn\u00e9es quantitatives (analytics, funnels) et une recherche qualitative (enregistrements, sondages) pour construire et tester des hypoth\u00e8ses \u00e9tay\u00e9es par des preuves \u2014 pas des refontes bas\u00e9es sur l\u2019intuition.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72358f elementor-absolute gt3-text-rl-vertical e-transform elementor-widget elementor-widget-heading\" data-id=\"d72358f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5800c e-grid e-con-boxed e-con e-parent\" data-id=\"bc5800c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2accd4a e-con-full e-flex e-con e-child\" data-id=\"2accd4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a325cf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0a325cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;gt3-fadeinup-animation&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le levier de croissance le plus sous-estim\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a8725 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c6a8725\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La plupart des entreprises se focalisent sur l\u2019obtention de plus de trafic. Mais si votre site convertit \u00e0 1 % et qu\u2019un concurrent convertit \u00e0 3 %, il g\u00e9n\u00e8re trois fois plus de revenus avec des d\u00e9penses publicitaires et une port\u00e9e organique identiques. Le CRO s\u2019attaque directement \u00e0 cet \u00e9cart. Une am\u00e9lioration de 1 % du taux de conversion peut valoir davantage pour votre r\u00e9sultat net que de doubler votre budget publicitaire mensuel.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05afba8 e-con-full e-grid e-con e-child\" data-id=\"05afba8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9e5b4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3c9e5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Taux de conversion<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEYAAABGCAMAAABG8BK2AAABp1BMVEUAAAB+b\/B2Ze+GePJ5aPBrWO2Fd\/JtWu6KffNnU+xpVu1xYO54aO+IevKEdfFtW+5pVu2KffNnVOxrWO10Y+6JfPJnU+yAcfGKfPJrWO2FdvJsWu59bfB5au+HefJnU+xxX+57bPCCc\/GFd\/J5au+JfPJoVe1rWe2Fd\/JxYO6KffJnVOyLfvN1ZO5nU+x4aO+Gd\/JrWO2AcPBxX+2LfvOLffJnU+xnVOyLfvN4aO+LfvOKffKAcfFuXe2Dc\/GLfvNmU+x8bfB0Y+5tW+5pVe2FePJnU+yBcvB6au9yYO10Y+6EdfFqVu2BcvF+b\/BtW+2JfPJrV+19bvBzYu51ZO5sWu1vXu6CdPFyYO3\/\/\/+EdfF8bO95ae9oVeyFd\/FqVu2AcfCJfPKBcvF9bfB0Y+5\/cPB+bvBrWO16a+94Z+93Zu5wX+2HefKIevJzYu5uXO2GePJuXe56au9nVOxzYe2LfvObkPTs6\/7m5P3i3vz8\/P\/z8f7U0PqzqvakmvX49\/7c2Pu6svfo5v3Z1fvSzfu+uPihl\/SOgfHOyPrCvPi8tveonvWThvLz0RfWAAAAVHRSTlMAAgMcBkwUFPHxkmHy2dnZ2dLSx6uqYmFIHPDw6NLHta+rqpNhWlpUU\/r39+fn5uLe3tnZtK+vqJCHY2JLR0YvLywsHR0QD\/r66dLEtbCwq5ych4as9GRCAAADuUlEQVRYw6XYiV8SQRQH8IVUvO+0vK+0UjOPvMrULLtvBJZL7lOUQhBU0Dy7\/uiWmXVa4M3MIvMHfD+7b3779s0I9KVZHVro756oDelrx9+0fq15phGKXhVD\/V2BwHerNRgK6fV6j2d71\/S6tUZXjKF58sHntlgwEySMyRS+11eu9pm07VM+n1vJZJ3t7SwTNhgaarRqlKdTXi+LMXxrWOIiNwZcDofMWCjMzsbH22zlboerkMHFUTIbnSMMpGzQaFTFSKu6jLrJb40y4yWMcsdzGH+LjlKWerM5jwnkMSYF42+8DSoPzQrGx2c2JwGnot6OGCNiyI6DzA5mNht1BdXtsdOYIJXZbMmv82CUMC6QIcFRMrbqvLxElQwvxpjxS4xtJKe8HVsQY2EwG5ipeq5gbm4pGMrX4AEYyen9r9yKIMZOY0IMxlZO2ksdYdgxBplGrczciZTC2IZlpokw\/K8BYJo1uDJOxETz82fhxhgzsXK8TRTGrZaZyyov7vOYoJIJFzKj6xLz2EkYfow9F5ldg0Fm\/DITa5OYR07sqGEcKVE8JDUmzKwgaCsJw42xY0+UVs5WIaZKKyw7ZYYfYy9STnIZ5KwIizDjLWSsKTG7\/gBMmzCPGX6M9WdIOQ4DTLUwgxl+jH8h5cBnAJheoYkwUcJAMU4jZf8yDDHNwhhiuDHOiGhlwBjHHgiVcT4TDCX2kXIOxzhWJcQRw4nx3yOknHoQUxjjGGKAGBvjCubyACl7FqgbY6YSZBxJMZm42nEnVo6cYBvFLzUWB4MjSsVIY8a+h8uboHVjm1TiJphBD\/Ajy5hPsJL20JlmYQZmDkXsBBwprPxkdGMpfvNxMMYZETsB7InJAKMbSx\/DYhyM8dVDnIlyefUspk1YjsMxRoEj64LdjVdQ2wJjfK5QfrObepVWaqKUGDuOiXJopc0mmJnNtnT5rQq+BntSVlJu6myCmTb8g6E0dSfOXdLImk0kZ3Qd\/+5oTT2Sfa9TF2+omMM\/X0ZTT6QT\/NmkHDGoAZYwVDRr5MGkNGaYjElKRv2IjRk8JuHqlDBU4MqUOpu8Uw60lTDDH7E78UCrHP+uM2IPCznrE3KKHrE\/Fxw9ItcYsQuOHkJFXfEjdoMOOpYxZhMwf5Pw8a6uuBg3rFGOrD3FjNgtOvoBmjDcEbu6jHmcVxfjzhHe5YKaEbtvjX\/VUc+L8fSSuouXehYzXaNVfQ30\/iUcY\/o1EGXz2we68mM8Dl1K8ddq+5f+7q7awKvaie7WhSHWFdk\/8yOf\/QDn0aYAAAAASUVORK5CYII=\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Valeur moyenne de commande<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">Abandon de panier<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">Taux de rebond<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5357bb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e5357bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" 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class=\"elementor-icon-list-text\">Qualit\u00e9 des leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Temps pass\u00e9 sur la page<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CLTV<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-247bbf7 e-con-full e-flex e-con e-child\" data-id=\"247bbf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238a57b elementor-widget elementor-widget-image\" data-id=\"238a57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"441\" src=\"https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/satisfied-envato-custommers.webp\" class=\"attachment-large size-large wp-image-26146\" alt=\"\" srcset=\"https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/satisfied-envato-custommers.webp 660w, https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/satisfied-envato-custommers-300x200.webp 300w, https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/satisfied-envato-custommers-480x321.webp 480w\" sizes=\"(max-width: 660px) 100vw, 660px\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-705edb3 e-flex e-con-boxed e-con e-parent\" data-id=\"705edb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f722b51 gt3-container-margin e-con-full e-flex e-con e-child\" data-id=\"f722b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-11ed0ae elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"11ed0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"text-[#0F172A] mb-12 text-center\">Trois piliers d\u2019une optimisation syst\u00e9matique<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83e031e e-con-full e-flex e-con e-parent\" data-id=\"83e031e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a60fc4d e-grid e-con-full e-con e-child\" data-id=\"a60fc4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6e55d0 e-con-full gt3-service-decor-box e-flex e-con e-child\" data-id=\"a6e55d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2670f64 elementor-widget elementor-widget-image-box\" data-id=\"2670f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Analytics comportementales<\/h3><p class=\"elementor-image-box-description\">Nous instrumentons votre site avec des heatmaps, des enregistrements de sessions et un suivi des funnels pour voir pr\u00e9cis\u00e9ment o\u00f9 les visiteurs h\u00e9sitent, cliquent fr\u00e9n\u00e9tiquement ou abandonnent.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80dda20 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"80dda20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Heatmaps &amp; scroll maps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enregistrements de sessions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEYAAABGCAMAAABG8BK2AAABp1BMVEUAAAB+b\/B2Ze+GePJ5aPBrWO2Fd\/JtWu6KffNnU+xpVu1xYO54aO+IevKEdfFtW+5pVu2KffNnVOxrWO10Y+6JfPJnU+yAcfGKfPJrWO2FdvJsWu59bfB5au+HefJnU+xxX+57bPCCc\/GFd\/J5au+JfPJoVe1rWe2Fd\/JxYO6KffJnVOyLfvN1ZO5nU+x4aO+Gd\/JrWO2AcPBxX+2LfvOLffJnU+xnVOyLfvN4aO+LfvOKffKAcfFuXe2Dc\/GLfvNmU+x8bfB0Y+5tW+5pVe2FePJnU+yBcvB6au9yYO10Y+6EdfFqVu2BcvF+b\/BtW+2JfPJrV+19bvBzYu51ZO5sWu1vXu6CdPFyYO3\/\/\/+EdfF8bO95ae9oVeyFd\/FqVu2AcfCJfPKBcvF9bfB0Y+5\/cPB+bvBrWO16a+94Z+93Zu5wX+2HefKIevJzYu5uXO2GePJuXe56au9nVOxzYe2LfvObkPTs6\/7m5P3i3vz8\/P\/z8f7U0PqzqvakmvX49\/7c2Pu6svfo5v3Z1fvSzfu+uPihl\/SOgfHOyPrCvPi8tveonvWThvLz0RfWAAAAVHRSTlMAAgMcBkwUFPHxkmHy2dnZ2dLSx6uqYmFIHPDw6NLHta+rqpNhWlpUU\/r39+fn5uLe3tnZtK+vqJCHY2JLR0YvLywsHR0QD\/r66dLEtbCwq5ych4as9GRCAAADuUlEQVRYw6XYiV8SQRQH8IVUvO+0vK+0UjOPvMrULLtvBJZL7lOUQhBU0Dy7\/uiWmXVa4M3MIvMHfD+7b3779s0I9KVZHVro756oDelrx9+0fq15phGKXhVD\/V2BwHerNRgK6fV6j2d71\/S6tUZXjKF58sHntlgwEySMyRS+11eu9pm07VM+n1vJZJ3t7SwTNhgaarRqlKdTXi+LMXxrWOIiNwZcDofMWCjMzsbH22zlboerkMHFUTIbnSMMpGzQaFTFSKu6jLrJb40y4yWMcsdzGH+LjlKWerM5jwnkMSYF42+8DSoPzQrGx2c2JwGnot6OGCNiyI6DzA5mNht1BdXtsdOYIJXZbMmv82CUMC6QIcFRMrbqvLxElQwvxpjxS4xtJKe8HVsQY2EwG5ipeq5gbm4pGMrX4AEYyen9r9yKIMZOY0IMxlZO2ksdYdgxBplGrczciZTC2IZlpokw\/K8BYJo1uDJOxETz82fhxhgzsXK8TRTGrZaZyyov7vOYoJIJFzKj6xLz2EkYfow9F5ldg0Fm\/DITa5OYR07sqGEcKVE8JDUmzKwgaCsJw42xY0+UVs5WIaZKKyw7ZYYfYy9STnIZ5KwIizDjLWSsKTG7\/gBMmzCPGX6M9WdIOQ4DTLUwgxl+jH8h5cBnAJheoYkwUcJAMU4jZf8yDDHNwhhiuDHOiGhlwBjHHgiVcT4TDCX2kXIOxzhWJcQRw4nx3yOknHoQUxjjGGKAGBvjCubyACl7FqgbY6YSZBxJMZm42nEnVo6cYBvFLzUWB4MjSsVIY8a+h8uboHVjm1TiJphBD\/Ajy5hPsJL20JlmYQZmDkXsBBwprPxkdGMpfvNxMMYZETsB7InJAKMbSx\/DYhyM8dVDnIlyefUspk1YjsMxRoEj64LdjVdQ2wJjfK5QfrObepVWaqKUGDuOiXJopc0mmJnNtnT5rQq+BntSVlJu6myCmTb8g6E0dSfOXdLImk0kZ3Qd\/+5oTT2Sfa9TF2+omMM\/X0ZTT6QT\/NmkHDGoAZYwVDRr5MGkNGaYjElKRv2IjRk8JuHqlDBU4MqUOpu8Uw60lTDDH7E78UCrHP+uM2IPCznrE3KKHrE\/Fxw9ItcYsQuOHkJFXfEjdoMOOpYxZhMwf5Pw8a6uuBg3rFGOrD3FjNgtOvoBmjDcEbu6jHmcVxfjzhHe5YKaEbtvjX\/VUc+L8fSSuouXehYzXaNVfQ30\/iUcY\/o1EGXz2we68mM8Dl1K8ddq+5f+7q7awKvaie7WhSHWFdk\/8yOf\/QDn0aYAAAAASUVORK5CYII=\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse des abandons dans le funnel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">Analyse des formulaires &amp; friction des champs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aea7655 e-con-full gt3-service-decor-box e-flex e-con e-child\" data-id=\"aea7655\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96dad2a elementor-widget elementor-widget-image-box\" data-id=\"96dad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Tests A\/B &amp; multivari\u00e9s<\/h3><p class=\"elementor-image-box-description\">Des exp\u00e9rimentations guid\u00e9es par des hypoth\u00e8ses sur les landing pages, les pages produit et les parcours de checkout \u2014 avec des r\u00e9sultats statistiquement significatifs avant tout d\u00e9ploiement permanent.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d0bc8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a5d0bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tests A\/B (split testing)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">Tests multivari\u00e9s (MVT)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Validation de la significativit\u00e9 statistique<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">D\u00e9ploiement de la variante gagnante<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-869c4ab e-con-full gt3-service-decor-box e-flex e-con e-child\" data-id=\"869c4ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3a09f elementor-widget elementor-widget-image-box\" data-id=\"dd3a09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Conception de landing pages &amp; de funnels<\/h3><p class=\"elementor-image-box-description\">Des pages con\u00e7ues sur mesure, align\u00e9es sur votre trafic publicitaire et vos mots-cl\u00e9s SEO \u2014 chaque \u00e9l\u00e9ment sert un objectif de conversion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4be34 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea4be34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern 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class=\"elementor-icon-list-text\">Cr\u00e9ation de landing pages d\u00e9di\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">Hi\u00e9rarchie au-dessus de la ligne de flottaison<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" 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class=\"elementor-icon-list-text\">R\u00e9daction &amp; placement des CTA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"35.89\" height=\"35.89\" fill=\"url(#pattern0_12_12877)\"><\/rect><defs><pattern id=\"pattern0_12_12877\" patternContentUnits=\"objectBoundingBox\" width=\"1\" height=\"1\"><use xlink:href=\"#image0_12_12877\" transform=\"scale(0.0142857)\"><\/use><\/pattern><image id=\"image0_12_12877\" width=\"70\" height=\"70\" preserveAspectRatio=\"none\" xlink:href=\"data:image\/png;base64,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\"><\/image><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audit UX mobile-first<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f539e7 e-con-full e-flex e-con e-parent\" data-id=\"1f539e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0496068 e-con-full e-flex e-con e-child\" data-id=\"0496068\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bc92f63 e-flex e-con-boxed e-con e-child\" data-id=\"bc92f63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff13187 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ff13187\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;gt3-fadeinup-animation&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le cycle CRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fba5e89 e-con-full e-flex e-con e-child\" data-id=\"fba5e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4181c gt3_process_modern-yes chess_board-yes gt3-custom-process elementor-widget elementor-widget-gt3-core-processbar\" data-id=\"1e4181c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-processbar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gt3_process_bar_container row gt3_process_bar_container--type-horizontal\"><div class=\"gt3_process_item span1-5 elementor-repeater-item-3e954e8\"><div class=\"gt3_process_item__number\">01<\/div><div class=\"gt3_process_item__circle_wrapp\">\n\t\t\t<div class=\"gt3_process_item__circle_line_before\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle gt3_process_item__circle--size_e_large\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle_line_after\"><\/div>\n\t\t\t<\/div><div class=\"gt3_process_item__content_wrapper\"><div class=\"gt3_process_item__heading\"><h3>Audit analytics &amp; tracking<\/h3><\/div><div class=\"gt3_process_item__description\">Nous validons votre configuration GA4, Tag Manager et pixels. Les d\u00e9cisions ne peuvent \u00eatre aussi bonnes que les donn\u00e9es qui les sous-tendent \u2014 nous corrigeons donc d\u2019abord la mesure. <\/div><\/div><\/div><div class=\"gt3_process_item span1-5 elementor-repeater-item-a9cfe0c\"><div class=\"gt3_process_item__number\">02<\/div><div class=\"gt3_process_item__circle_wrapp\">\n\t\t\t<div class=\"gt3_process_item__circle_line_before\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle gt3_process_item__circle--size_e_large\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle_line_after\"><\/div>\n\t\t\t<\/div><div class=\"gt3_process_item__content_wrapper\"><div class=\"gt3_process_item__heading\"><h3>Recherche qualitative &amp; quantitative<\/h3><\/div><div class=\"gt3_process_item__description\">Heatmaps, enregistrements de sessions, sondages utilisateurs et donn\u00e9es de funnel se combinent pour \u00e9tablir une liste prioris\u00e9e des points de friction, class\u00e9s selon leur impact sur le chiffre d\u2019affaires.<\/div><\/div><\/div><div class=\"gt3_process_item span1-5 elementor-repeater-item-31d4c34\"><div class=\"gt3_process_item__number\">03<\/div><div class=\"gt3_process_item__circle_wrapp\">\n\t\t\t<div class=\"gt3_process_item__circle_line_before\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle gt3_process_item__circle--size_mini\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle_line_after\"><\/div>\n\t\t\t<\/div><div class=\"gt3_process_item__content_wrapper\"><div class=\"gt3_process_item__heading\"><h3>Formulation d\u2019hypoth\u00e8ses<\/h3><\/div><div class=\"gt3_process_item__description\">Chaque test commence par une affirmation claire du type \u00ab Si nous changeons X, alors Y s\u2019am\u00e9liorera de Z % parce que\u2026 \u00bb, li\u00e9e \u00e0 un comportement utilisateur observ\u00e9 \u2014 pas \u00e0 une opinion.<\/div><\/div><\/div><div class=\"gt3_process_item span1-5 elementor-repeater-item-ab1a666\"><div class=\"gt3_process_item__number\">04<\/div><div class=\"gt3_process_item__circle_wrapp\">\n\t\t\t<div class=\"gt3_process_item__circle_line_before\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle gt3_process_item__circle--size_mini\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle_line_after\"><\/div>\n\t\t\t<\/div><div class=\"gt3_process_item__content_wrapper\"><div class=\"gt3_process_item__heading\"><h3>Conception &amp; lancement des tests<\/h3><\/div><div class=\"gt3_process_item__description\">Nous concevons des variantes en code ou no-code, effectuons la QA sur diff\u00e9rents appareils et lan\u00e7ons avec des r\u00e9partitions de trafic appropri\u00e9es et une dur\u00e9e d\u2019ex\u00e9cution d\u00e9finie.<\/div><\/div><\/div><div class=\"gt3_process_item span1-5 elementor-repeater-item-ab2e526\"><div class=\"gt3_process_item__number\">05<\/div><div class=\"gt3_process_item__circle_wrapp\">\n\t\t\t<div class=\"gt3_process_item__circle_line_before\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle gt3_process_item__circle--size_mini\"><\/div>\n\t\t\t<div class=\"gt3_process_item__circle_line_after\"><\/div>\n\t\t\t<\/div><div class=\"gt3_process_item__content_wrapper\"><div class=\"gt3_process_item__heading\"><h3>Analyser, impl\u00e9menter &amp; it\u00e9rer<\/h3><\/div><div class=\"gt3_process_item__description\">Une fois la significativit\u00e9 statistique atteinte, les gagnants sont impl\u00e9ment\u00e9s et le cycle recommence. Le CRO est un programme, pas un projet. <\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ffcf7 e-con-full e-flex e-con e-parent\" data-id=\"c7ffcf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-190a7619 e-con-full e-grid e-con e-child\" data-id=\"190a7619\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-646793b8 e-con-full e-flex e-con e-child\" data-id=\"646793b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element elementor-element-99467b4 elementor-widget elementor-widget-text-editor\" data-id=\"99467b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>faq<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5089b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5fd5089b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Foire aux <span class=\"gradient-new-text\">questions<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21237da5 gt3-container-margin e-con-full e-flex e-con e-child\" data-id=\"21237da5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4e1f8b elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"4a4e1f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1240\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1240\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> De combien de trafic ai-je besoin pour que le CRO fonctionne ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1240\" class=\"elementor-element elementor-element-553a6bc6 e-con-full e-flex e-con e-child\" data-id=\"553a6bc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-250e943d elementor-widget elementor-widget-text-editor\" data-id=\"250e943d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e8gle g\u00e9n\u00e9rale, une page devrait recevoir au moins 1\u202f000 visites mensuelles et g\u00e9n\u00e9rer des \u00e9v\u00e9nements de conversion mesurables pour produire des tests A\/B statistiquement valides dans un d\u00e9lai raisonnable. En dessous, nous privil\u00e9gions la recherche qualitative et les corrections UX plut\u00f4t que le split testing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1241\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1241\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Combien de temps faut-il pour voir des r\u00e9sultats CRO ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1241\" class=\"elementor-element elementor-element-286ddf5d e-con-full e-flex e-con e-child\" data-id=\"286ddf5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-4d1eb3e8 elementor-widget elementor-widget-text-editor\" data-id=\"4d1eb3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un test A\/B bien con\u00e7u dure g\u00e9n\u00e9ralement 2 \u00e0 6 semaines selon le volume de trafic et l\u2019ampleur de l\u2019effet. Les corrections qualitatives (copy, UX, am\u00e9liorations de formulaires) peuvent avoir un impact en quelques jours apr\u00e8s mise en \u0153uvre. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1242\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1242\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Travaillez-vous avec notre site existant ou reconstruisez-vous des pages ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1242\" class=\"elementor-element elementor-element-6caa32bc e-con-full e-flex e-con e-child\" data-id=\"6caa32bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-2e28f6d1 elementor-widget elementor-widget-text-editor\" data-id=\"2e28f6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les deux. Nous pouvons ex\u00e9cuter des tests sur vos pages existantes via des overlays JavaScript, ou cr\u00e9er des landing pages autonomes de z\u00e9ro pour le trafic paid media. Nous privil\u00e9gions toujours l\u2019option qui atteint le plus rapidement la significativit\u00e9.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1243\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1243\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Le CRO est-il utile si je fais de la publicit\u00e9 payante ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1243\" class=\"elementor-element elementor-element-535f4c3a e-flex e-con-boxed e-con e-child\" data-id=\"535f4c3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-12f2bda6 elementor-widget elementor-widget-text-editor\" data-id=\"12f2bda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Absolument \u2014 c\u2019est sans doute encore plus important. Si votre landing page convertit \u00e0 2 % et que nous l\u2019am\u00e9liorons \u00e0 4 %, vous avez effectivement divis\u00e9 par deux votre co\u00fbt d\u2019acquisition sans toucher aux d\u00e9penses publicitaires. Le CRO rend chaque canal plus efficace.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1244\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1244\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quels outils utilisez-vous pour la recherche CRO ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1244\" class=\"elementor-element elementor-element-2cc2c943 e-flex e-con-boxed e-con e-child\" data-id=\"2cc2c943\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-2a9eb6fc elementor-widget elementor-widget-text-editor\" data-id=\"2a9eb6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre stack CRO standard inclut Hotjar ou Microsoft Clarity pour les heatmaps et les enregistrements de sessions, GA4 pour les donn\u00e9es de funnel et comportementales, VWO ou Google Optimize pour les tests A\/B et multivari\u00e9s, et Typeform ou des sondages in-page pour le feedback utilisateur qualitatif. Nous pouvons nous int\u00e9grer \u00e0 votre configuration analytics existante ou mettre en place une nouvelle stack dans le cadre de la collaboration. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1245\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1245\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment d\u00e9finissez-vous une \u00ab conversion \u00bb pour notre site ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1245\" class=\"elementor-element elementor-element-a9feaa2 e-flex e-con-boxed e-con e-child\" data-id=\"a9feaa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-e8d3d70 elementor-widget elementor-widget-text-editor\" data-id=\"e8d3d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous d\u00e9finissons les conversions ensemble lors de l\u2019onboarding, en fonction de votre mod\u00e8le \u00e9conomique et de vos objectifs de revenus. Pour l\u2019e-commerce, il s\u2019agit g\u00e9n\u00e9ralement d\u2019un achat finalis\u00e9 ; pour un SaaS B2B, cela peut \u00eatre une demande de d\u00e9mo ou une inscription \u00e0 un essai gratuit ; pour des services locaux, cela peut \u00eatre un appel t\u00e9l\u00e9phonique ou l\u2019envoi d\u2019un formulaire. Nous mettons ensuite en place un tracking appropri\u00e9 pour les macro-conversions (objectifs principaux) et les micro-conversions (\u00e9tapes d\u2019engagement qui pr\u00e9disent la conversion) avant le d\u00e9but de tout test.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1246\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1246\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Le CRO peut-il produire des r\u00e9sultats sans tests A\/B ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1246\" class=\"elementor-element elementor-element-9a1c08b e-flex e-con-boxed e-con e-child\" data-id=\"9a1c08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-9ceb1ab elementor-widget elementor-widget-text-editor\" data-id=\"9ceb1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oui. Les revues d\u2019experts, l\u2019analyse des heatmaps et les audits UX r\u00e9v\u00e8lent souvent des points de friction \u2014 formulaires cass\u00e9s, CTA confus, probl\u00e8mes de mise en page mobile \u2014 qui peuvent \u00eatre corrig\u00e9s imm\u00e9diatement sans split testing. Nous appelons cela des gains \u00ab \u00e9vidents \u00bb : des changements pour lesquels les preuves sont si claires qu\u2019un test contr\u00f4l\u00e9 serait inutile. Ils offrent souvent le ROI le plus rapide durant les premi\u00e8res semaines d\u2019une collaboration.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1247\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1247\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quelle est la dur\u00e9e minimale pour un test A\/B valide ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1247\" class=\"elementor-element elementor-element-b0d0007 e-flex e-con-boxed e-con e-child\" data-id=\"b0d0007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-73a72da elementor-widget elementor-widget-text-editor\" data-id=\"73a72da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous recommandons d\u2019ex\u00e9cuter les tests pendant au minimum deux cycles complets d\u2019activit\u00e9 (g\u00e9n\u00e9ralement deux semaines), quel que soit le moment o\u00f9 la significativit\u00e9 statistique est atteinte. Cela permet de contr\u00f4ler les variations selon les jours de la semaine et la saisonnalit\u00e9, qui peuvent sinon produire de faux positifs. Pour les pages \u00e0 faible trafic, les tests peuvent devoir durer 4 \u00e0 8 semaines afin de collecter suffisamment de donn\u00e9es. Nous calculons les tailles d\u2019\u00e9chantillon requises avant le lancement afin d\u2019\u00e9viter toute surprise.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1248\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1248\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Testez-vous les prix, les offres et les promotions ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1248\" class=\"elementor-element elementor-element-dfe5bb1 e-flex e-con-boxed e-con e-child\" data-id=\"dfe5bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-add3840 elementor-widget elementor-widget-text-editor\" data-id=\"add3840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oui \u2014 les tests de prix et d\u2019offres peuvent faire partie des interventions CRO \u00e0 plus fort impact. Nous testons la pr\u00e9sentation des prix, le cadrage des remises (pourcentage vs valeur absolue), les mod\u00e8les essai gratuit vs freemium, ainsi que les offres group\u00e9es. Nous abordons les tests de pricing avec une attention particuli\u00e8re \u00e0 la rigueur statistique et au risque business, et discutons toujours des implications avec vous avant toute mise en ligne d\u2019une variante de prix.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1249\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1249\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment le CRO s\u2019int\u00e8gre-t-il au travail SEO et paid media plus large de Flyeo ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1249\" class=\"elementor-element elementor-element-a61544f e-flex e-con-boxed e-con e-child\" data-id=\"a61544f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-d5232f5 elementor-widget elementor-widget-text-editor\" data-id=\"d5232f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le CRO est le multiplicateur de tous les autres canaux. Le SEO organique et les paid media g\u00e9n\u00e8rent du trafic vers votre site \u2014 le CRO garantit que ce trafic convertit \u00e0 son potentiel maximal. Concr\u00e8tement : notre \u00e9quipe SEO partage les requ\u00eates organiques les plus performantes pour orienter le messaging des landing pages ; notre \u00e9quipe SEA utilise les variantes CRO gagnantes pour les landing pages publicitaires. Les trois disciplines partagent les donn\u00e9es et amplifient mutuellement leur impact.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"De combien de trafic ai-je besoin pour que le CRO fonctionne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"En r\\u00e8gle g\\u00e9n\\u00e9rale, une page devrait recevoir au moins 1\\u202f000 visites mensuelles et g\\u00e9n\\u00e9rer des \\u00e9v\\u00e9nements de conversion mesurables pour produire des tests A\\\/B statistiquement valides dans un d\\u00e9lai raisonnable. En dessous, nous privil\\u00e9gions la recherche qualitative et les corrections UX plut\\u00f4t que le split testing.\"}},{\"@type\":\"Question\",\"name\":\"Combien de temps faut-il pour voir des r\\u00e9sultats CRO ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un test A\\\/B bien con\\u00e7u dure g\\u00e9n\\u00e9ralement 2 \\u00e0 6 semaines selon le volume de trafic et l\\u2019ampleur de l\\u2019effet. Les corrections qualitatives (copy, UX, am\\u00e9liorations de formulaires) peuvent avoir un impact en quelques jours apr\\u00e8s mise en \\u0153uvre.\"}},{\"@type\":\"Question\",\"name\":\"Travaillez-vous avec notre site existant ou reconstruisez-vous des pages ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les deux. Nous pouvons ex\\u00e9cuter des tests sur vos pages existantes via des overlays JavaScript, ou cr\\u00e9er des landing pages autonomes de z\\u00e9ro pour le trafic paid media. Nous privil\\u00e9gions toujours l\\u2019option qui atteint le plus rapidement la significativit\\u00e9.\"}},{\"@type\":\"Question\",\"name\":\"Le CRO est-il utile si je fais de la publicit\\u00e9 payante ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolument \\u2014 c\\u2019est sans doute encore plus important. Si votre landing page convertit \\u00e0 2 % et que nous l\\u2019am\\u00e9liorons \\u00e0 4 %, vous avez effectivement divis\\u00e9 par deux votre co\\u00fbt d\\u2019acquisition sans toucher aux d\\u00e9penses publicitaires. Le CRO rend chaque canal plus efficace.\"}},{\"@type\":\"Question\",\"name\":\"Quels outils utilisez-vous pour la recherche CRO ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Notre stack CRO standard inclut Hotjar ou Microsoft Clarity pour les heatmaps et les enregistrements de sessions, GA4 pour les donn\\u00e9es de funnel et comportementales, VWO ou Google Optimize pour les tests A\\\/B et multivari\\u00e9s, et Typeform ou des sondages in-page pour le feedback utilisateur qualitatif. Nous pouvons nous int\\u00e9grer \\u00e0 votre configuration analytics existante ou mettre en place une nouvelle stack dans le cadre de la collaboration.\"}},{\"@type\":\"Question\",\"name\":\"Comment d\\u00e9finissez-vous une \\u00ab conversion \\u00bb pour notre site ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nous d\\u00e9finissons les conversions ensemble lors de l\\u2019onboarding, en fonction de votre mod\\u00e8le \\u00e9conomique et de vos objectifs de revenus. Pour l\\u2019e-commerce, il s\\u2019agit g\\u00e9n\\u00e9ralement d\\u2019un achat finalis\\u00e9 ; pour un SaaS B2B, cela peut \\u00eatre une demande de d\\u00e9mo ou une inscription \\u00e0 un essai gratuit ; pour des services locaux, cela peut \\u00eatre un appel t\\u00e9l\\u00e9phonique ou l\\u2019envoi d\\u2019un formulaire. Nous mettons ensuite en place un tracking appropri\\u00e9 pour les macro-conversions (objectifs principaux) et les micro-conversions (\\u00e9tapes d\\u2019engagement qui pr\\u00e9disent la conversion) avant le d\\u00e9but de tout test.\"}},{\"@type\":\"Question\",\"name\":\"Le CRO peut-il produire des r\\u00e9sultats sans tests A\\\/B ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui. Les revues d\\u2019experts, l\\u2019analyse des heatmaps et les audits UX r\\u00e9v\\u00e8lent souvent des points de friction \\u2014 formulaires cass\\u00e9s, CTA confus, probl\\u00e8mes de mise en page mobile \\u2014 qui peuvent \\u00eatre corrig\\u00e9s imm\\u00e9diatement sans split testing. Nous appelons cela des gains \\u00ab \\u00e9vidents \\u00bb : des changements pour lesquels les preuves sont si claires qu\\u2019un test contr\\u00f4l\\u00e9 serait inutile. Ils offrent souvent le ROI le plus rapide durant les premi\\u00e8res semaines d\\u2019une collaboration.\"}},{\"@type\":\"Question\",\"name\":\"Quelle est la dur\\u00e9e minimale pour un test A\\\/B valide ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nous recommandons d\\u2019ex\\u00e9cuter les tests pendant au minimum deux cycles complets d\\u2019activit\\u00e9 (g\\u00e9n\\u00e9ralement deux semaines), quel que soit le moment o\\u00f9 la significativit\\u00e9 statistique est atteinte. Cela permet de contr\\u00f4ler les variations selon les jours de la semaine et la saisonnalit\\u00e9, qui peuvent sinon produire de faux positifs. Pour les pages \\u00e0 faible trafic, les tests peuvent devoir durer 4 \\u00e0 8 semaines afin de collecter suffisamment de donn\\u00e9es. Nous calculons les tailles d\\u2019\\u00e9chantillon requises avant le lancement afin d\\u2019\\u00e9viter toute surprise.\"}},{\"@type\":\"Question\",\"name\":\"Testez-vous les prix, les offres et les promotions ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui \\u2014 les tests de prix et d\\u2019offres peuvent faire partie des interventions CRO \\u00e0 plus fort impact. Nous testons la pr\\u00e9sentation des prix, le cadrage des remises (pourcentage vs valeur absolue), les mod\\u00e8les essai gratuit vs freemium, ainsi que les offres group\\u00e9es. Nous abordons les tests de pricing avec une attention particuli\\u00e8re \\u00e0 la rigueur statistique et au risque business, et discutons toujours des implications avec vous avant toute mise en ligne d\\u2019une variante de prix.\"}},{\"@type\":\"Question\",\"name\":\"Comment le CRO s\\u2019int\\u00e8gre-t-il au travail SEO et paid media plus large de Flyeo ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le CRO est le multiplicateur de tous les autres canaux. Le SEO organique et les paid media g\\u00e9n\\u00e8rent du trafic vers votre site \\u2014 le CRO garantit que ce trafic convertit \\u00e0 son potentiel maximal. Concr\\u00e8tement : notre \\u00e9quipe SEO partage les requ\\u00eates organiques les plus performantes pour orienter le messaging des landing pages ; notre \\u00e9quipe SEA utilise les variantes CRO gagnantes pour les landing pages publicitaires. Les trois disciplines partagent les donn\\u00e9es et amplifient mutuellement leur impact.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a0895c elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"37a0895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"304\" height=\"111\" src=\"https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/angle-section-end.svg\" class=\"attachment-large size-large wp-image-26120\" alt=\"\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daf5ef6 e-con-full e-flex e-con e-parent\" data-id=\"daf5ef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d2f328 e-flex e-con-boxed e-con e-child\" data-id=\"7d2f328\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99bfee1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"99bfee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 voler au-dessus de la concurrence ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-3c6a5bc elementor-widget elementor-widget-text-editor\" data-id=\"3c6a5bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-center mb-14\"><p style=\"text-align: center;\">Plus de conversions gr\u00e2ce au trafic que vous avez d\u00e9j\u00e0. D\u00e9marrez avec un diagnostic complet ou contactez-nous simplement pour parler de vos objectifs. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba18e5 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"3ba18e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"77\" height=\"77\" src=\"https:\/\/flyeo.be\/wp-content\/uploads\/2025\/05\/angle-top-right.svg\" class=\"attachment-large size-large wp-image-26121\" alt=\"\" title=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317ca95 e-con-full e-flex e-con e-child\" data-id=\"317ca95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ff0da gt3-btn-gradient-border elementor-widget elementor-widget-button\" data-id=\"f1ff0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/flyeo.be\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plus de revenus gr\u00e2ce au trafic que vous avez d\u00e9j\u00e0. Nous analysons le comportement de vos visiteurs, identifions ce qui les emp\u00eache de convertir et \u00e9liminons syst\u00e9matiquement chaque point de friction. Parlons CRO Qu\u2019est-ce que l\u2019optimisation du taux de conversion ? L\u2019optimisation du taux de conversion (CRO) est la discipline qui consiste \u00e0 augmenter le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25650","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/pages\/25650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/comments?post=25650"}],"version-history":[{"count":7,"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/pages\/25650\/revisions"}],"predecessor-version":[{"id":26594,"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/pages\/25650\/revisions\/26594"}],"wp:attachment":[{"href":"https:\/\/flyeo.be\/fr\/wp-json\/wp\/v2\/media?parent=25650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}